To reinforce this focus on quality, Christiansen devised a simple motto: ‘only the best is good enough.’ However, despite their exceptional quality, the original design lacked versatility, limiting their creative potential. The LEGO brick was (and continues to be) made through a process of injection moulding, which ensured that each item off the production line adhered to the company’s high standards. Though Christiansen was a carpenter and therefore someone who specialised in wood-crafted items, the company made the decision to start using plastic in 1947 (a decision that was perceived as unsustainable because of the dramatic departure from established materials), and two years later, the famous bricks were created, given the name ‘Automatic Binding Bricks.’ These bricks are synonymous with the brand, but they are not, in fact, the first of their kind the credit for that innovation belongs to Kiddicraft, whose ‘Self-Locking Bricks’ directly influenced the design of their Danish competitor. His small business venture eventually expanded into what we know as LEGO, which is a spin on the Danish phrase leg godt. It was invented by Ole Kirk Christiansen, a humble carpenter from Billund, Denmark, who began creating wooden toys in 1932. Known for their signature brick, The LEGO Group is a company that manufactures construction toys. Featuring a variety of figures and Minifigures, these officially licensed products encompass dozens of themes and franchises: Star Wars, Technic, Harry Potter, Friends, City, and more. The decision to remove "HBO" was reportedly meant to emphasize the diversity of content that the streaming service will offer beyond the HBO brand, as well as to build up further HBO's sub-brand as a home for prestige content.Start your brick-building journey with Zavvi UK’s wide range of LEGO sets for adults and kids. "These early green shoots bolster our strategic thesis that the two content offerings work well together and, when combined, should drive greater engagement, lower churn, and higher customer lifetime value," he explained during a recent company earnings call. From the moment Zaslav took the reins of WBD, he made it clear that a combination of what HBO Max and Discovery+ have to offer would be a winning combination on a number of fronts. In addition, the pricing structure for the new service is still being discussed, with no tentative figures shared other than it will cost more than what HBO Max currently costs. Sources did make it clear that other names are still in consideration, so a final decision is still in play during the discussions, the new streamer was reportedly code-named "BEAM." In addition, sources report that the app will share many similarities with Disney+, with WBD brands set as individual tiles (with HBO, Discovery, DC Comics, and Warner Bros. Discovery spokesperson would only say that a name is being considered and that the sources say the name is still being checked by WBD's legal team, there's a good chance that the "HBO" is getting dropped and "Max" will be the name (hey, at least there isn't a "+"). Thanks to sources speaking with CNBC back in December 2022, we might just know the name of the new platform that will be rolled out in April. "We're seeing strong momentum across the enterprise, including our exciting long-term plans for DC Studios, the historic success of our latest HBO series 'The Last of Us,' the significant financial and operating gains in DTC, and the record sales of our newest game 'Hogwarts Legacy.' And with our unparalleled portfolio of assets and IP, a growing roster of exceptional creative talent, and some of the buzziest storytelling in the industry, we believe we have repositioned our businesses to take full advantage of the many opportunities ahead." Image: HBO Max Screencap Is HBO Max Going to the "MAX"? "With the major restructuring decisions behind us, this year we are focused on building and growing our businesses for the future, and we're off to a great start," Zaslav said in a statement accompanying the earnings results. That's expected to include it's official new name (maybe "Max"?), launch date, pricing, and more. During the webcast conference call, WBD head David Zaslav confirmed that the new streaming service combining HBO Max and Discovery+ (at least in some way, since D+ will also be kept as its own service) will be rolled out on that day for a big press day event. Discovery 2022 Q4 earnings call, it doesn't look like that will be the case on April 12th. While there wasn't a ton of big news coming out of Thursday's Warner Bros.
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